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Valeant Pharma unit dives into 3-year deal to promote consumer brand.
December 15, 2009
By: TOM BRANNA
Editor
Coria Laboratories, a division of Valeant Pharmaceuticals North America, has signed on as the exclusive skin care sponsor of USA Swimming from 2010-2013. The four-year deal represents the first venture into sports sponsorship by the Fort Worth-based company, which was acquired by Valeant in 2008. Coria said it will use the partnership to increase consumer brand awareness of its CeraVe brand, adermatologist-recommended line that treats skin conditions such as dry skin. “We know that active ...
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